With their recent IPO and merger with Seamless, mobile-based food ordering service GrubHub is making a push to get every last restaurant to integrate with their service. They're running into an unexpected problem, though: Restaurants don't want to give up their fax machines.
Most eateries still use emails and fax machines to take orders. When the GrubHub partnering restaurants with get an order, they receive an automated phone call asking them to confirm the order number from the email or fax it originated from. If the call doesn't go through or messes up, GrubHub's customer service has to call and straighten everything out, which slows down the order fulfillment process, making the app's service worthless.
Restaurants still depend on fax machines for a variety of reasons. Many use paper order slips for cooks, making it redundant to print out online orders. Others send faxes to nearby offices advertising their specials for the week. Using more paper to print online orders or sending people to the offices to hand-deliver new menus would add unwanted costs.
A simple answer to this incompatibility between GrubHub's modern app and outdated restaurant fax machines is fax over IP. FoIP allows businesses to keep using the traditional features of a fax machine, but it sends information over the Internet instead of a phone line. The confusion and congestion problems some restaurants experience are eliminated. A modern day fax machine is also highly cost effective because the money spent on a dedicated fax line can now be used somewhere else.
It's even possible to use FoIP while keeping an established fax machine. Providers like FaxCore can connect existing fax machines with a FaxScan device that makes them FoIP-capable.
Enhance enterprise communication, collaboration and compliance efforts with a proven FoIP solution from FaxCore. Contact FaxCore today to learn more about their 'Partly-Cloudy' fax solutions.
